No matter how good a design is, the QC management process is just as important in order to keep a branding system "on brand" and powerful. Each aspect of the branding needs close review so there is never a noticeable break in the system. This attention to detail is essential when it comes to developing assets, color palettes, guidelines, collateral templates, stationery components, PPT presentations, and Web elements. Without QC management, your brand runs the risk of losing its predictability and its power to influence. This degradation, we call it "brand entropy."