AKQA hired BR+SC to art direct a team of designers for a rebrand roll-out across Verizon retail stores nationwide. This task was a daunting one, because there were a variety of specs and requirements amongst Verizon's hundreds of stores. It seemed almost as if no two stores were the same.
The new look shows a very clean and minimal approach since Verizon's past branding was a hodge-podge without a tight branding system in place. Working closely under the Group Creative Director at AKQA while art directing a team of designers, we came up with this new, clean look for Verizon which can be seen in their retail stores nationwide. [Summer 2015]