AKQA hired BR+SC to art direct a team of designers for a rebrand roll-out across Verizon retail stores nationwide. This task was a daunting one, because there were a variety of specs and requirements amongst Verizon's hundreds of stores. It seemed almost as if no two stores were the same.
The new look shows a very clean and minimal approach since Verizon's past branding was a hodge-podge without a tight branding system in place. Working closely under the Group Creative Director at AKQA while art directing a team of designers, we came up with this new, clean look for Verizon which can be seen in their retail stores nationwide. [Summer 2015]
History Channel has been a client for the past five years. BR+SC works on a variety of projects—from background art to show titles for their on-air and marketing teams. Here are some examples of keyart design. The concepts are then adapted to work with print, mobile and social media platforms as well as education materials for classroom learning.
Brand Sciencia had the pleasure of working with a team of designers at History Channel to create a complete station domination for the show “Texas Rising” in Grand Central Station and Union Square in NYC. [Summer 2015]
Creative Director - Amanda Dulkinys
Senior Art Director - Scott Heinz
Senior Art Director - Hellene London
Regularly, BR+SC is asked to come up with possible show title art for History Channel. Here is a batch of them in situation with their background art. More often, these shows never make it to air, but sometimes you get lucky. It sure is nice to see your work on TV when it does air.
Can't get enough logos in your life? Here are even more logos and branding systems that BR+SC has created.
Let's take a look at Peck's Homemade, a specialty food shop in Brooklyn, as our logo study. BR+SC was hired to generate logo ideas for the shop. These steps are not set it stone, and each project is different in its own unique challenges, but this gives you a good overview of how we go about our work.
LHN is jewelry maker Lewis Henry Nicholas. From his Brooklyn studio, Lewis creates unique handcrafted jewelry influenced primarily by classical antiquity of the Roman era through Victorian style and aesthetics. He uses ancient processes like carving into wax and casting in brass, silver and gold. This is coupled with fabricating the jewelry by hand—sawing, engraving, hammering, and soldering the metals. The result is eclectic handmade jewelry and accessories that feel like old treasures.
We did several napkin sketches before coming up with a vintage, handmade look that echoed LHN's unique jewelry style.
Soul Kitchen is a NYC-based creative agency and production company.
Through a History Channel referral, we started to get cracking on the possible look for this new company. We decided on two directions: Either creating an identity with the look and feel like it was burned into something solid. Or go for a industrial-age look—a manufacturer from the 1930s era—signifying the strength and speed of the company. They went for the latter.
Pratten is an Australian fashion brand specializing in handbags, wallets, and accessories. The owners reached out to BR+SC through a referral. They had never had a logomark to represent Pratten. In addition to a logomark used on all their products, we also came up with a "Pratten Pattern" that has been featured on the inside and outside of the bags and accessories.
No matter how good a design is, the QC management process is just as important in order to keep a branding system "on brand" and powerful. Each aspect of the branding needs close review so there is never a noticeable break in the system. This attention to detail is essential when it comes to developing assets, color palettes, guidelines, collateral templates, stationery components, PPT presentations, and Web elements. Without QC management, your brand runs the risk of losing its predictability and its power to influence. This degradation, we call it "brand entropy."
Sometimes two dimensions just aren't enough. Add a third dimension and—poof—Packaging. It's a field of design "science" all its own.
BR+SC was asked to create the powerful identity for TentED. These guys are pretty great. TentED seeks to improve and normalize lives of children displaced by war. They do this by funding projects that make returning to school, fun, and friends possible. Company was started by retired Veterans.